North American society has in many regards become almost obsessed with physical fitness (not that physical fitness is a bad thing). An entire industry has sprung up to supply us with workout equipment and fashionable athletic gear.

We're calling on society to pay the same attention to exercising our collective conscience. When was the last time you seriously questioned society's default postion that war makes peace, that force resolves conflct, that personal attacks on people who are different or with whom you disagree make the world a better place?

Give some of your best time and energy to your yoga matt, put on some meditative music, pray - do whatever you need to do to give your conscience the workout of a lifetime.

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